2015 Acura TLX –
Red Carpet Athlete

Sports Sedan- red carpet athlete ILX, TLX, RLX
Proportion – dynamic
Prestige- increase in premium feel
Performance- 2 new DI Vtec engine, 2 Trans, 9-AT, AWD and AWS

New shorter front overhang
Lower roofline 1/2″ & 4″ shorter but the maintenance wheelbase
Short rear deck
Improved luxury and space
Cabin quietness
Dynamic refinement
Performance handling stance and filled the wheel wells with tires and rims

“A thrill like no other”

34-54-year-old men- target marketing

LED lighting standard, 3D LED taillights
Human connected space

2.4L 2WD P-AWS. 206hp, 8-spd dual-clutch with torque converter for a smoother launch and multiplies torque. 28 mpg combined and improved dynamics
3.5L 2WD P-AWS
3.5L SH-AWD- 290 hp/ 267 lb-ft of torque with variable cylinder management with a 9-speed AT, 25% faster shifting. lighter by 150 lbs. 25mpg combined

The New AWD system is a single motor design- 230 lbs lighter
Idle stop with a premium feel that reduces vibration at a restart

More nimble performance and premium feel with reduced vibration and better handling and better ride comfort.

Reduced road noise for a quiet cabin by sealing seams and more insulation.
Improved braking

Precision AWS feels more planted, helps get the car on the path you want. The results are quicker response and better feedback on winding roads, cars feel more stable from lane to lane. Low-speed agility and high-speed stability in normal and sport mode. Torque vectoring working on steering input for a more stable feel on the road and controls torque front to rear and side to side.

IDS switch has 4 modes, Econ, normal, sport, and sport plus. Quicker shifting to maximize driver performance and a sportier sounding exhaust. Rev matching downshifts and 2 fewer top gears to give better vehicle response.

Safety and technology
Acura Watch is a suite of sensing and driving assist technology.
***From pic*****

Lane departure warning,
LKAS lane-keeping assists in new tech package.
RDM road departure mitigation automatically determines if road departure is imminent and applies steering assist and braking assist to help keep the vehicle on the road.
Multiple AcuraWatch System Enhanced through integrated independently maintains a set following distance in more traffic situations. Works at any speed.
CMBS collision mitigation braking system.

Remote engine start
Puddle lights
Smart entry and push start
Capless refueling
Tire fill assist system
Electric owners manual

Refined connectivity pocket, more trunk, and legroom
ELS 10-speaker audio system 490W- XM & HD radio

The 2015 Acura TLX has a next-generation AcuraLink system same as MDX

7 exterior color choices

Competes with:
Audi A4
BMW 3-series
Mercedes C250
Infiniti Q50
Lexus IS350

Pricing from $30,995

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